StubHub x Anthony Joshua

The brief was simple - to make StubHub, the world's largest ticket marketplace, synonymous with boxing in the UK.

StubHub has an ongoing partnership with British heavyweight boxing champ, Anthony Joshua. Managing to secure a few hours of time with AJ around his unrelenting training schedule, we devised an approach that leveraged this boxer’s unique story and maximised the amount of storytelling we could create to help build a credible and sustained brand association with the sport.

With a carefully orchestrated distribution plan that saw AJ put the films out on his own socials first, followed by the ongoing release of content aligned to key milestones in his training and promotional schedules, we ensured  StubHub remained at the centre of conversation throughout the build-up to AJ’s championship fights. 

The consecutive campaigns sparked a firestorm across social media and knocked their targets out the ring.