Samsung Galaxy S6 Edge+

The World Expo put Milan at the centre of the global stage and every night during the stunning Piazza Sempione, a popular nightlife destination in the city, came alive with light from this ground-breaking, 3D billboard-mapped execution to celebrate the launch of the Galaxy S6 Edge+

The challenge was to reconnect with a local audience after some unfavourable recent PR coverage of Samsung’s Out Of Home advertising in the city! Samsung were headline sponsors of the World Expo, a long-standing world fair celebrating innovation, so we seized the opportunity to turn a standard OOH brief into something more in keeping with the spirit of the exposition and that was deferential to its immediate surroundings in this beautiful city of culture.

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