which consumer future are you designing for?
As part of their Reframing The Future series, EY were looking to engage some of their key blue-chip clients at events with an experience that offered a realistic window into the future of consumers. Inspiring them to be future-fit by looking at every aspect of the consumer’s world – from how we might shop, play and stay healthy to how we will consume, work, move and use technology.
Far Beyond led all the creative and worked with Pixel Artworks to build a shared immersive experience that placed the audience in the centre of a 360° space and surrounded them with a projection-mapped, 3D imagining of a day in the life of a future consumer.
The events were a huge success, helping industry leaders to position their organisations to stay relevant as consumers evolve, shape the direction of travel and create profitable growth.
(Filming of the events was not permitted)