Europcar x Arsenal

Europcar is the Official Car Rental Partner of Arsenal Football Club.  As sports partnerships go, this threw up some immediate challenges - the fact is millionaire footballers are rarely, if ever, in need of booking a hire car.

In a space already heavily saturated with brands, we needed to create a credible link between the club and Europcar, in a way that would get core fans and a broader community talking.  

The idea was a short story about a missed coach for an away game that created the perfect catalyst for unconventional and unguarded conversations - a road trip. With meticulous planning required around the fact we only had one hour to film with the players, we decided to risk it all on getting some footballers to really act...and they didn't disappoint.

Moving Their Way quickly became the highest viewed piece of branded content ever produced by an Arsenal sponsor with over 4 million views and 17,000 engagements across Arsenal's Facebook page alone. It was even watched more than the game highlights! As well as gaining a load of earned reach through the players socials, editorial, press and TV coverage.