Citi Private Bank
Far Beyond has collaborated with Citi Private Bank for many years as their lead creative partner on brand strategy & identity, creative & communications strategies, global campaigns, content creation, experiential and events.
Notably developing the brand positioning, ‘Private Banking for Global Citizens’ and an ongoing storytelling platform that includes a series of films surrounded by editorial content to create intimate portraits of some of the bank’s clients. Exceptional people who embody global citizenship and share certain values and behaviours with the Private Bank.
In a year like no other, thank you for your partnership and ‘innovating on the fly’ with us! You and your team have been truly amazing. A sincere thank you and I look forward to our collaboration throughout next year and beyond.
— Margaret Mlak, Head of Global Investment Marketing at Citigroup
Capturing stories through the pandemic
Autumn Dialogues Miami

