Citi Private Bank
Far Beyond has collaborated with Citi Private Bank for many years as their lead creative partner on brand strategy & identity, creative & communications strategies, global campaigns, content creation, experiential and events.
Notably developing the brand positioning, ‘Private Banking for Global Citizens’ and an ongoing storytelling platform that includes a series of films surrounded by editorial content to create intimate portraits of some of the bank’s clients. Exceptional people who embody global citizenship and share certain values and behaviours with the Private Bank.
In a year like no other, thank you for your partnership and ‘innovating on the fly’ with us! You and your team have been truly amazing. A sincere thank you and I look forward to our collaboration throughout next year and beyond.
— Margaret Mlak, Head of Global Investment Marketing at Citigroup
Capturing stories through the pandemic
As the COVID-19 pandemic began to spread, our Global Citizen series took on huge significance and immediacy as many of the Private Bank’s clients turned their efforts and resources to helping with some of the biggest challenges being faced around the world.
We wanted to find and tell these stories as close to real-time as possible, which created its own challenges. We worked quickly to adapt the brand’s strategy & approach and get these aligned internally; guiding stakeholders to embrace a new style of storytelling and nimbler way of working in order to keep up with the pace of the unprecedented events that were unfolding.
In the process, documenting some remarkable moments of human spirit and endeavour in a period of history that will be studied for many years to come.
Autumn Dialogues Miami
Autumn Dialogues is the Private Bank’s flagship annual global event that invites clients to explore the latest innovations that will profoundly impact business, society, and the environment.
Far Beyond provided all the creative and visual collateral for the event in Miami including surrounding the audience - seated in the stunning Rem Koolhaas designed 360° event space - with 3D mapped projections of animating, themed environments and starring a twelve-foot-high hummingbird. We also had the great honour of creating visuals for keynote speakers Francis Ford Coppola, David LaChapelle & Fernando Alonso.
